PRIDE 
BRAND

Campaign Branding 
Merchandise
Custom Typography 
Event Collateral

Campaign branding design for the Human Rights Campaign’s 2024 Pride season. Conceptually, the brand is centered around the idea of our present being rooted in our past. Design elements reminiscent of the 60s, 70s, and 80s speak to the boldness, vibrancy, and resilience of the LGBTQ+ community then and now. HRC has been pivotal in the movement for 50 years and although the organization has had a history of strong brand recognition with their iconic equality logo, it’s important the organization continue to evolve and explore opportunities through design that speak to more contemporary challenges and objectives of the movement today.

Zines, publications, and flyers from the movement were sources of great inspiration and research for the branding. The symbols, typography, and patterns throughout each edition of Drag Magazine, a publication produced by leading figures, Lee Brewster and Bunny Eisenhower, in the queer and trans movement for equality in response to the Stonewall Uprising of 1969.