Human Rights Campaign
Multimedia design solutions that creatively communicate the mission and vision of the Human Rights Campaign, the largest LGBTQ+ civil rights organization in the country.
Meeting the Movement in the Moment
The Role
Much of my work at HRC involved effectively communicating the mission and vision of HRC to a multifaceted and diverse LGBTQ+ community and allied audiences. In collaboration with a tight-knit design team of three and the larger marketing team, I designed and produced solutions for digital, print, and experiential projects. Working across all departments of the organization, I created signage for membership events, blog graphics for our web team, and even helped to design a float for the NYC & San Francisco Pride parades.
At this moment in history, the LGBTQ+ community is facing unrelenting attacks from all areas of life, in schools, workplaces, politics, and policy. In the face of these attacks and attempts at censorship, the need for design and communication as a radical tool for change is needed most. The movement and the people cannot and will not be erased.
+ Branding
+ Social Media Content Creation
+ Digital & Print Report Design
+ Large-format Printing
+ Editorial Design
+ Data Visualization
Human Rights Campaign Foundation Welcoming Schools Coloring Book
In partnership with Hopscotch, the Human Rights Campaign unveiled an installation titled GAZE. The installation honors the LGBTQ+ community and transports guests into a world that encourages them to see beyond their own experience and into an inclusive future. Building off this messaging, the HRCF Welcoming Schools program wanted to develop a coloring book to distribute across schools and empower educators with resources to create LGBTQ+ inclusive schools.
The coloring book pages are adapted designs from the 3D panels exhibited at the GAZE installation. The center spread shines a spotlight on the installation itself. More than ever, it is critical to help children see a future where all kids can be their true and authentic selves.
National Day of Reading
The LGBTQ+ community is facing relentless attempts to erase and demean our existences, with attacks targeting our youngest and most vulnerable. We are seeing these blatant attempts at censorship and exclusion in our schools, where kids most desperately need safe spaces to learn and grow free from harassment.
HRCF’s National Day of Reading is an annual day to read stories that affirm and support trans and non-binary youth; the first reading was born out of a powerful display of allyship. For the 10th anniversary, I spear-headed a digital marketing campaign around themes of reading as resistance, as power, as joy, and as revolutionary. The “Reading is…” campaign aims to call on our allies 10 years later to show up for the LGBTQ+ community. I also designed and produced additional social media graphics, an organizing toolkit, and website graphics.
Strategic & Impactful Social Content
Speaking to the Movement
A strong social media presence is critical to furthering the mission and reach of HRC. In collaboration with the digital team, I helped to conceptualize, copy edit, and design social media image shares across platforms.
Blog Graphics
Designed attention-grabbing graphics for various blogs to amplify and support HRC’s mission. Some content includes FAQs on Gender-Affirming Care, the 2024 DNC, and Workplace Equality.
The Epidemic of Violence Against the Transgender & Gender-Expansive Community Report 2024
The HRCF releases an annual report of transgender and gender-expansive individuals killed from violence in the United States. I was responsible for rebranding the 2024 report to convey the reported data while paying homage to the victims. The most important aspect of designing this report was to humanize these 36 lives.
Multiple visual motifs created an intimate tone such as a wall-papering pattern and design used in the header graphics. The pattern is layered with framed images of those lost to be reminiscent of a gallery wall you may find on the private walls in one's home. A locket graphic is used to center each individual in the Memoriam section of the report. Lastly, a tri-stemmed floral pattern is repeated throughout the report, using the colors of the trans flag. Carnations are symbols of love often presented at loved ones' funerals.
Equality in Action
The annual convention serves to gather volunteer leaders across the nation for planning, training, and sharing best practices. To garner more engagement throughout the weekend and find a creative method of tracking participants activities, we designed and produced an “Equality in Action Passport”. Attendees carried the pocket-sized passport with them throughout the weekend and tracked workshops, sessions, and meetings with a corresponding and uniquely designed sticker.
After Hours with HRC and Planned Parenthood Action Fund – DNC Event
In collaboration with the Creative Director at Planned Parenthood Action Fund and internal departments at HRC, I designed multiple large-format prints, signage, and promotional materials for the joint event. Ahead of the election, promotional materials included the branding of both organizations' campaign mantras: “We Show Up” and “We Decide.”
Read more about the event here.
Leadership Principles
For internal purposes, I created a brand system for a set of four “Leadership Principles” ideated and developed by multiple working groups within the organization. Each principle embodies a core component of being an HRC employee and how the work we do pushes the movement forward.
I produced postcards to be distributed across the organization, posters to be displayed around HQ, name cards for staff lanyards, and a suite of PowerPoint slide templates to be used on internal presentations and decks.
