YouTube Creator Collective
BRAND 

Brand Design 
Experiential Design
Event Collateral 
Print Collateral

The purpose of the YouTube Creator Collective is to unify digital Creators across the globe through a sense of community and empowerment through radical authenticity. The overarching brand and visual identity of YouTube Creator Collective unites fragmented Creator events across virtual and in-person experiences through one cohesive look and feel, which is rooted in a contemporary street-style. I explored the manipulation of typography and movement, or type in motion, to represent Creators as energizers, forward-thinkers, and rule-breakers. I applied the brand elements established by YouTube’s creative team to my designs, which are intended to be used as templates for all relevant events across the world.